The Famous Tennis Player Serena Williams appointed as board advisor for NFT platform Sorare


Serena Williams becomes a member of Sorare as an Advisor to the Board of Directors upon application by the business.

Fast Reception 

  • Williams will provide the Sorare NFT platform for her growth through new sports activities and a variety of initiatives. 
  • For-profit companies are planning to enter women's sports in 2022. 

Serena Williams becomes a member of Sorare as an Advisor to the Board of Directors upon application by the business. 

Sorare is a community-owned myth that uses NFTs to sport and relaxes. Williams will provide guidance to the Management Board on topics including women's sports, diversity, and the integration of Web3. According to an announcement on Thursday, Williams could also help Sorara expand her relationship with players on the pitch. 

Sorare CEO Nicolas Giulia said in a statement: "Serena Williams is one of the most important figures in the sports  and culture scene, who has redefined the vision of an entrepreneur and a cutting-edge athlete, including outstanding initial investment success." “The strategic advice Serena will offer to build one of the most iconic sports entertainment producers is invaluable. We are delighted to include her as part of the team. It will create new ways to interact with Sorare serves as a discovery platform for gamers to learn about new groups and gamers they have no longer interacted with before, providing opportunities for underrepresented athletes and sporting events to reach new audiences. Since its establishment in 2018, the company has had 1 million customers in the stadium with 230 partner sports organizations. In December 2021, the game had 260,000 monthly active customers in 180 countries.

Based in Paris, Solare is sponsored by Benchmark, Axel Partners, Softbank, soccer players Gerard Piqué, Antoine Griezmann, and Rio Ferdinand. In September 2021, the company was led by Softbank to raise $ 680 million, The Block previously reported. A month later, The Block said the UK Gaming Commission had recommended customers that the platform wasn't accredited by game regulators, but the company stopped offering regulated playing methods through lawyers. He said he got the guarantee. 

In 2022, the company plans to enter women's sports and new categories of sports activities. "Sorare and Williams intend to shape the fate of esports with Web3 so that everyone can own their favorite game," the organization said.

Jamie Lamten

Jamie Lamten is a writer and investor in crypto, provides his opinions and the latest news about non-fungible tokens.

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